Talking with Moneycontrol, Nitin Mittal, president of Technology and Data, ZEE, said that the company will be entering the metaverse soon.
“Metaverse of Zee will bring a combination of the physical and virtual ecosystems into a new universe. We are creating metaverse as a platform to bring new-age creators,” he added.
Indian TV channel ZEE had recently launched a technology and innovation centre in Bengaluru, hiring more than 700 people to work on the company’s various IPs such as ZEE5 and now the metaverse project.
The new centre has teams in the areas of design, product, engineering and data.
“We have hired over 500 people and are in the process of hiring a similar number this year. We are adding capabilities for gaming, augmented reality, virtual reality and metaverse.”
The media house’s metaverse will also be developed at the said centre in Bengaluru.
The primary focus for ZEE to create a metaverse is to increase customer retention on its platform. Mittal said that while the user does come for content, a good user experience will keep them on the platform for longer.
For that, ZEE will be bringing digital collectables. It will help the media house to drive key consumer factors such as premium subscriptions and fan engagement. According to Mittal, NFTs will come from movies, music, TV shows and digital original web series.