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Warner Bros. Launch Lord Of The Rings NFT Experience
Warner Bros. Entertainment is relaunching the iconic “Lord Of The Rings” movie series as an NFT experience.
Ankita K.
11:45 21st Oct, 2022

Warner Bros “Lord Of The Rings” web3 NFT will now be an immersive entertainer with bonus content for fans of the box-office blockbuster. In their move to adopt the future of entertainment, they offer the iconic movie as a unique web3 interaction.

The digital experience includes the movie in 4K, never-seen-before footage, behind-the-scenes stills, and even AR collectibles.

The Warner Bros “Lord Of The Rings: Fellowship Of The Ring” NFTs are bundled into two editions, each priced differently for fans. The $30 “Premium Mystery Edition” pack includes 10,000 random mint NFTs with Common, Uncommon, and Rare traits. Unlocking this pack will get fans a random interactive navigation menu from one of three LOTR  locations.

Whereas the “Premiere Epic Edition,” running for $100, is the complete interactive navigation experience containing all three location points for fans to explore. This edition includes 999 Ultra Rare collectibles and extra perks apart from those included in the Mystery edition. The locations chosen for the AR experiences are “The Shire,” “Rivendell,” and the “Mines Of Moria.”

This is the first time a major Hollywood studio has released a movie using the power of web3. The NFTs are developed and hosted by Eluvio, a carbon-conservative, and eco-friendly blockchain. Eluvio’s “Content Fabric” blockchain is also Ethereum compatible; hence, ETH-based wallets like Metamask would work to mint these NFTs. Fans and collectors can mint the NFTs via credit card, Bitcoin, USDC (on Solana or Ethereum), or Ethereum currency.

The LOTR NFTs, however, do not grant their holders any commercial usage rights and are a symbolic token of ownership. This is, of course, owing to Warner Bros’ legacy, IP, and copyright standards. Are NFTs paving the brighter future of cinema? Jessica Schell, General Manager of Warner Bros Discovery Home Entertainment, certainly thinks so.

In multiple interviews, she has cited the positive connections and the larger framework of fan engagement evolving via web3.  Warner Bros has previously undertaken various other NFT projects and are huge forerunners in the race for worldwide web3 adoption. These collaborations have been across their IPs and platforms, including music NFT endeavors with Mike Shinoda and their latest collaboration with Funko.

The Future Of Storytelling

With significant studios moving into web3 and carving unique fan experiences, it is, without a doubt, a great time to be in the space. They say NFTs are the future of storytelling, and the Lord Of The Rings is one story that carries with it a pearl of generational wisdom.  This is the perfect case study of how studios, filmmakers, and brands can bring fans direct engagement beyond the norm. Think the DVD/Blu-Ray era, but on steroids!

On their official web3 website, Movieverse, there are also two empty slots next to the “Fellowship Of The Ring” NFT tab. The company is placing its best foot forward for NFTs, and we can expect more such movie experiences shortly.


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