Leading global payment processor Visa has launched a new non-fungible token (NFTs) solution dubbed “Visa Masters of Movement,” designed to engage football fans in the FIFA World Cup Qatar 2022.
Visa has been the official payment partner of the International Federation of Associations of Football (FIFA) since 2007. The payments giant described its new product as the “first of its kind” hybrid experience that features a pre-event NFT auction and immersive activation for football lovers in the FIFA World Cup scheduled to begin later this month.
“As FIFA World Cup 2022™ approaches, we want to celebrate football, art, and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes, and, for a few short weeks, the ability to bring the world together in a uniquely connected way,” Andrea Fairchild, senior vice president at Visa, said in a press release.
Visa Launches NFT Collection for Football Lovers
The Visa Masters of Movement features unique digital artworks, avatars, and other collectibles curated from FIFA World Cup and FIFA Women’s World Cup competitions.
The NFTs are inspired by iconic goals scored by five popular football stars – Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez – minted into NFTs for fans across the globe.
The digital artworks are available on Visa’s crypto exchange partner platform CryptoCom. Interested fans who wish to participate in the auction can start bidding today through November 8. The collection will officially debut later this month at the upcoming FIFA Fan Festival in Doha, Qatar beginning November 19 to December 18.
The Visa Masters of Movement will allow fans to create their own special NFTs inspired by their favorite football moments. The tokenized assets will be minted CryptoCom, which also serves as the official crypto trading platform sponsor of the FIFA World Cup.
Eligible creators will also have the opportunity to choose their favorite color scheme based on their preferred national colors. The digital artwork will also serve as gifts and souvenirs. Winners can choose to mint the designed collectibles as one-of-a-kind NFTs.
“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event. We are thrilled to partner with Visa in bringing Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collectibles at FIFA World Cup Qatar 2022™ that will live forever on the blockchain,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com.
