First, Tiffany & Co. created CryptoPunk pendants. Now, Timex is rolling out Bored Ape watches.
The U.S.-based watchmaker claims to be going “bananas” over a partnership with community members to create NFT-themed watches exclusively available to Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC) holders.
Yuga Labs' brands have seen companies courting holders for collaborations and offering custom items before.
This summer, luxury-jewelry retailer Tiffany & Co. debuted “NFTiffs,” exclusive digital passes for CryptoPunk holders which could be traded for a custom pendant, containing gemstones and diamonds, inspired by their NFTs. Despite a hefty 30 ETH price tag (roughly 50,000 at the time), the 250 NFT passes sold out in about 20 minutes.
The project was the brainchild of Tiffany’s vice president and CryptoPunk #3167 holder Alexandre Arnault, who created his own NFT-inspired pendant earlier in the year.