The non-fungible token (NFT) market and metaverse seem to retest mainstream adoption after a short market dump in June, with two rapidly evolving spaces now attracting institutions, investors and brands.
Jack Daniels Joins The Metaverse
In a September 19 blog post, Mike Kondoudis, the intellectual property trademark attorney, confirmed that Jack Daniels applied for three trademarks for metaverse and NFTs with the United States Patent and Trademark Office (USPTO) on September 13.
According to Kondoudis, Jack Daniels intends to sell NFT-authenticated media that could include video, audio, artwork, and text related to beverages, barware and clothing. The trademark will also cover downloadable digital goods, which could be the computer featuring Jack Daniels branded items.
Furthermore, the company has also filed a trademark application for downloadable computer software that provides information in the field of beverages and software that Jack Daniels could use as a digital wallet.