Starbucks (SBUX) will launch a loyalty program based on non-fungible tokens (NFT) with blockchain technology provided by Polygon.
The company's Starbucks Odyssey will allow customers to purchase and earn collectible digital stamps in the form of NFTs that provide engaging benefits and experiences.
The program is to be built on Polygon's proof-of-stake network, a scaling tool that sits on top of the Ethereum network. Applications that run on Polygon and other scalers can avoid some of the high costs and low transaction speeds caused by congestion on Ethereum's main network.
Starbucks hinted at developing a Web3 experience in May when it announced plans to launch a series of NFT collections providing “unique experiences, community building and customer engagement."
Customers can now join a wait list to gain access to Starbucks Odyssey.