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Spain’s First Winery To Move Its Business To The Metaverse
Dominio del Pidio Winery was the first Spanish winery to bring its business to the Metaverse, positioning it as a leader in the use of new technologies to offer unique digital experiences to customers and users.
Ankita K.
9:52 9th Aug, 2022

Thanks to the Metaverse, you can visit the amazing places you have access to, shop for products through cutting-edge connected experiences, enjoy events in environments created by and for wine lovers, and more. You can connect with interested people. , the underworld of his one of Spain’s oldest wine-producing regions, the Dominio del Pidio Cellars, takes on a whole new dimension. Dominio del Pidio has become the first winery to offer a fully immersive experience inside its 100-year-old cellar, thanks to Metaverse technology developed by technology company Ole Digital Solutions.

By creating a digital twin of the winery in a virtual environment, users can enter the centuries-old winery in their own avatar, immerse themselves in its history, and visit its contradictory, stagnant cellars. From mobile phones to virtual reality devices, they are the key to accessing this new connected experience where past and future go hand in hand to offer limitless possibilities for interaction.

Owned by the Aragonese family, who have been involved in the Ribera del Duero wine sector for generations, the winery was founded in 2006 with the aim of preserving the traditional values ​​of winemaking in Quintana del Pidio, Burgos. did. A municipality whose future was marked by its association with the Monastery of Santo Domingo de Silos, for centuries was the pantry that supplied wine to Castilian knights, abbots and warriors.

Proof of this is the subterranean labyrinth that weaves under the ground of Quintana del Pidio, reborn as part of the Dominio del Pidio after centuries of deep lethargy. The Aragonese have chosen to reclaim the municipality’s cultural heritage and restore the historic district of the winery, which dates back to the 16th century and whose wines are now in vintage.

3D wine cellar for a fully immersive experience

A living legacy of the history of wine, this magical world opens its doors in a completely innovative way through a digital universe drawn in 3D to the five wineries and winery plans recovered by the Aragonese family. . Dominio del Pidio’s Metaverse offers complete immersion, with textures, light and shapes recreated for a digital journey that is true to the true experience of visiting a winery. This outstanding and pioneering project in the field has made it possible to combine ancient techniques with the most advanced technology in winemaking, the Metaverse.

“Dominio del Pidio is more than just a winery. It combines ethnography and vine roots. We understand that to build the future we must look to the past. Regarding the soil that makes our vines. This philosophy now takes on a new dimension in the Metaverse, giving us the opportunity to explore the history of wine.A cultural heritage that blends with all of us, our present and future. Technology that allows us to experiment, discover, connect and live new experiences.We explore the possibilities offered by the Metaverse and share their philosophy of space and scope through this new digital one. Paradigm,” says the winery’s commercial director, Roberto Aragon.

A virtual tour through the history of wine. Projects that conceptualize the past and future, virtual spaces that open the door to endless possibilities, business experiences that connect with clients, and new habits of living complementary realities.

The space was created by Ole Digital Solutions SL, thanks to its design and development team, and offers endless possibilities for real environments in virtual worlds, from concerts to visiting galleries while enjoying an art exhibition. purchase or purchase products available at such specific meeting points;

Its founder and CEO, Ana Velios, explains: We love innovation and creation. We are always on the lookout for emerging challenges in the technology market that help us differentiate above and beyond. We are always looking for technologies that help companies transform their business models and develop and optimize their business models for connected users. As Metaverse technology, the boundary between the virtual world and the virtual world is thinning to the real world. , Dominio del Pidio’s Metaverse presents a lucrative opportunity. This project allows us to explore new places and meet the demands of discovering peoples and cultures. And of course, the wine regions of Spain appreciate what is special and unique. . The project went through several phases until a digital replica of the 2,800 m3 warehouse was built and made available on the spatial platform. The first stage involves the concept of spatial sketching and recording annotations with techniques such as Procreate and Paper, using Sharp 3D tools until 3D modeling with more accurate context is reached. In the third phase, Dominio’s 3D world will be “brought to life” using his specialist tools Blender and Unity, recreating the textures and lighting effects of the winery to create an even more surreal experience. was intended.

As he explains to Olay Digital Solutions, what’s interesting about this new technology is that not only is the real world created in a digital context, but as the technology advances, it’s accessible to a wide variety of visitors. is to become Endless possibilities open up for coexistence. A single digital stage and design event with endless possibilities for virtual tastings, exhibitions, concerts and more.

This parallel digital world of ‘underground’ and ‘in the cloud’ has made Dominio del Pidio Winery a leader in our country’s wine sector. Providing a journey into the past with future technology: Bringing all users closer to the stage where the past is written, where users see the present, and where users plan for the future.


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