Also, many football teams decided to sign rich partnership contracts with companies in the crypto sector in the past season, starting with the Italian teams Juventus, Inter, Roma, Lazio, and Milan.
Madrid‘s second team announced in a statement that WhaleFin, a digital asset platform powered by the Amber Group, will become its new main sponsor for the next five seasons.
The company’s logo will stand out on the team’s jerseys for all upcoming seasons, replacing the historic logo of Plus500, a digital fintech.
According to first rumors, Atletico Madrid‘s main sponsor agreement with Amber Group is one of those massive ones that cannot really be refused.
The total amount would be worth a total of 210 million euros over five years (42 million euros/season), more than double the 17 million euros per year agreed upon with trading platform Plus500.
The deal was finalized in recent days after about two and a half months of negotiations with the Amber company.
Atlético de Madrid CEO Miguel Ángel Gil Marín stressed the importance of this agreement, pointing out how Atletico’s brand is still very much in demand.
“Today is a relevant day for the future of Atlético de Madrid, as we join forces with a global company that is a leader in the digital sector. This association aligns with our desire to evolve digitally, thereby being able to offer more and better services and experiences to our fans”.
