Nike has officially opened the doors to its new space for virtual creations. In the Web3 studio, the community is being empowered to collaborate and co-create with Nike. As a result, four winners will collaborate with Nike designers on a 1:1 virtual creation.
.SWOOSH, Nike’s new non-fungible token (NFT) platform, is inviting users to design their own digital wearables, the global shoe brand said Wednesday.
.SWOOSH community members are invited to participate in a contest called #YourForce1 that challenges users to build a visual storyboard on Instagram showcasing their footwear design. If chosen, four winners will earn $5,000 each and receive an opportunity to work directly with Nike designers to create their own one-of-one digital sneakers.
Nike added that the four designs could become a part of its first signature collection that is slated to launch in the near future. The contest opened today and closes Jan. 29.
.SWOOSH Studio, Nike's home for virtual co-creation, launches this Wednesday 1/25 🚀
— Jasmine🟰lil.SWOOSH 👟🎮🐈🍣 (@jgao) January 24, 2023
Last month, the .SWOOSH community voted on their favorite AF1 sneakers to influence the upcoming Our Force 1 collection journey.
Now, get ready to build it with us. pic.twitter.com/to3VyBgbSJ
Nike and the metaverse
Nike is a big advocate for NFTs and the metaverse. Indeed, when it comes to embracing Web3 technology and virtual worlds, Nike’s intentions have always been clear.
Initially, the company bought RTFKT Studios way back in 2021. In December 2022, Nike filed the necessary trademarks to launch its own Web3 studio. Now, the #YourForce1 challenge shows that Nike is continuing to pour its resources into the metaverse.
