This exciting initiative is powered by the Club’s official blockchain, Tezos, one of the world’s most advanced and sustainable blockchains.

These digital collectibles are a set of unique digital assets, commonly referred to as Non-Fungible Tokens, or NFTs.

Ahead of their release, easy-to-follow tutorials featuring the Club’s Men’s and Women’s team will be shared on Club channels – part of an extensive suite of educational materials aimed at helping fans understand Web3 and how digital collectibles can benefit match-goers and international supporters alike. Web3 is the next iteration of the internet underpinned by blockchain technology that allows creators, publishers, and users to take ownership of their assets across the web – opening exciting new opportunities for engagement between fans and the Club.

Following Manchester United’s selection of Tezos as its official blockchain, this announcement represents the next step in developing compelling new fan experiences through Web3 technology. Fans who claim the gifted digital collectible from the Tezos platform will own a coveted piece of United history, joining the Club on its journey into Web3, with future plans for both gifted and purchasable NFTs to be released throughout the season.

Supporters will also be able to join the Club’s new virtual world via Manchester United’s official Discord – a social platform that allows communities to come together around their favourite topics. Members of this global community will be able to engage with the Club, players, legends and thousands of other like-minded fans.

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