The first set of these limited-edition digital collectibles are slated to be launched on his birthday, June 2, on WishWorld — a music and entertainment marketplace.
Widely regarded as one of the greatest music composers, he has composed more than 8,000 songs in nine languages and has more than 100 unreleased albums. From the Maestro’s unreleased tracks to unplugged song versions, fans can look forward to a carefully curated set of NFTs.
NFTs (non-fungible tokens) give buyers exclusive access to watch, listen and transact with digital assets.
Advertising industry veteran Gowthaman Ragothaman-owned blockchain solutions provider Aqilliz, and celebrity management firm One Mercuri have teamed up to launch WishWorld, which has bagged the exclusive rights to sell and market the musician’s NFTs.
Gowthaman Ragothaman, CEO, Aqilliz, told BusinessLine, “We have been working closely with Raaja Sir to deep dive into his personal collections to design and carefully curate these NFTs and believe it will be a dream come true for his fans. Most of us have grown up listening to his breath-taking compositions; not just the songs but the background scores as well. Each of his compositions has a story behind it. We want to bring this story to fans.”
Fans will be able to buy these limited edition NFTs on the platform without having to open a crypto wallet.
“We are not getting into the auction mode and fans will be able to log into the platform to buy or trade these NFTs just like online shopping. The platform takes care of all the back-end transactions, including creating a wallet for them as well as the much-needed storage,” said Ragothaman, who was the former GroupM’s global blockchain solutions lead. He added that the monetisation potential is huge given that the Maestro’s fans are spread across the globe.