The Financial Industry Regulatory Authority, which regulates member brokerage firms and exchange markets, is asking some companies to “provide all retail communications,” according to an announcement made earlier this week.
This includes "video, social media, mobile applications, and websites” within the examination period between the beginning of July and the end of September. Companies will also need to file compliance and training manuals, as well as review and approval processes.
Regulators like FINRA conduct “sweeps,” or targeted examinations like this one to gather information that is used to “pinpoint a regulatory response to emerging issues,” FINRA’s website says. FINRA’s inquiries are limited to a small number of firms in order to “reduce the regulatory burden on the majority of firms,” the organization added on its website.
The move toward regulating crypto communication follows a globally watched meltdown of one of the world’s biggest crypto exchanges. FTX and other crypto firms dominated advertising at the Super Bowl earlier this year, targeting retail users.
The Block asked FINRA for more information, including which firms were targeted in its probe, but it had not responded by publication of this story.
