According to the company, possessing these cards will enable fans to connect with their preferred IPL teams, and they might also amass collections and engage in card trading. The company had also launched products like, ‘ICC Crictos’ and ‘FanCraze Flash’ earlier.
Rajasthan Royals and Lucknow Super Giants are set to join FanCraze’s roster of partners, which already includes the Chennai Super Kings, Delhi Capitals, International Cricket Council, the Asian Cricket Council, Cricket West Indies, Virat Kohli, MS Dhoni, Rohit Sharma, and 30 other cricketers.
FanCraze raised $100 million in March of this year with an investment round led by private equity and venture capital firm Insight Partners along with B Capital.
Additionally, it had a $17.4 million seed round in 2021 that was led by Tiger Global and included Coatue, Sequoia India, and Dapper Labs as other participants.
“We continue to pioneer innovations in sports-based digital collectibles adding to our cricket marketplace. We’re excited to be partners with the teams to launch Indian cricket’s first digital collectibles. The first edition of the cards will go on sale this month,” said Anshum Bhambri, CEO of the firm.
The company was originally set up by the founding chief operating officer of IPL, Sundar Raman, Bhambri and Kushagra Kohli. Currently, FanCraze competes with cricket NFT platform Rario.