A company as influential as Disney has to stay ahead of the current trends, and the speech by the CEO confirms this. By planning for the future, it can set standards for its competitors. In fact, the planning has already begun, as in the past year Disney has been quietly exploring how it can become involved in Web3.
For example, earlier this year, Disney hired Mike White to lead the newly formed Next Generation Storytelling and Consumer Experiences unit. In addition, they also hired Mark Bozon for their metaverse creative strategy. Notably, Mark spent 12 years at the tech giant Apple before joining Disney.
In an interview following the Disney convention, CEO, Chapek said, “Disney is absolutely a lifestyle. The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving unique experiences.”
Disney entering Web3
Disney wants to use data from the physical and digital worlds to drive its metaverse policy, says the CEO. Data from theme park visits and consumer streaming habits are two sectors Disney is considering for their metaverse strategy.
Significantly, Disney has repeatedly described their metaverse vision as “next-generation storytelling.”. In the coming year, we will see what this looks like for the famous company.
Finally, Disney has also been active in the NFT space. Working with VeVe, the NFT marketplace, they launched the ‘Golden Moments’ collection. This includes Spiderman, Mickey Mouse, Marvel, Pixar collections, and more.