On Thursday, Coinbase added ILV, the utility and governance token of Illuvium, an open-world fantasy battle game built on the Ethereum (ETH) blockchain.

Illuvium is part walkthrough adventure and part player versus player battle, and ILV is used to reward players for achievements.

ILV holders have access to the Illuvium Vault and voting rights in-game governance within the Illuvium decentralized autonomous organization (DAO).

ILV is trading at $65.74 at time of writing. The 310th-ranked crypto asset by market cap is down nearly 9% in the past 24 hours and more than 12% in the past seven days. The governance token also remains down more than 96% from its all-time high of $1,911.26, which it hit last November.

Coinbase created the roadmap this year to increase transparency and reduce the possibility of frontrunning their listing announcements.

Earlier this month, Coinbase CEO Brian Armstrong said the exchange aims to list as many crypto assets as possible, as long they meet the company’s standards.

“It’s kind of like Amazon or something like that where a product might have three stars or it might have five stars, but if it starts to get one star consistently, it’s probably fraudulent or defective or something and maybe Amazon will remove it. Otherwise, you want to let the market decide what these things are…”