The world-renowned beverage company of Coca-Cola has announced that it will be launching a Pride series NFT collection in celebration of the LGBTQIA+ community. Each NFT will be unique and ‘aims to shine color-filled light on the community’s members and spread a message of Love.’
Coca-Cola will be collaborating with designer and advocate for LGBTQIA+ rights, Rich Mnisi, who hails from South Africa. The team at Coca-Cola further pointed out that Rich Mnisi’s artwork ‘pushes boundaries on the concepts of identity and community.’ They explained:
His Coca-Cola Pride collection artworks are inspired by an enduring idea: that energy cannot be destroyed. It can only be transferred, changed in form, locked up or released.Love is similar. It can become any number of things — passion, darkness, trust, heartbreak — but it is always there.These free forms represent both love’s permanence and its changing state. They’re to remind us of the power that lies within all of us to choose what love will become. Love is what we make it. Choose to love freely.
136 NFTs on the Polygon Network (MATIC).
Rich Mnisi and Coca-Cola will collaborate in the creation of 136 NFTs, which are currently being minted on the Polygon Network (MATIC). Some of the NFTs are already listed on OpenSea. The Coca-Cola Pride Series NFTs now have a floor price of 1 Ethereum, as seen in the screenshot below.
Proceeds of the NFT Sales to be Donated to LGBTQIA+ Focused Charities
In addition, Coca-Cola commissioned the art, hoping each NFT would ‘increase visibility by radiating the full spectrum of the community’s colors and spreading a simple message of Love.’
Furthermore, all proceeds of the initial sale of the NFTs will be donated to charities serving the LGBTQIA+ community. For the first 12 months, the proceeds will be donated directly to OUT, an LGBTQIA+ charity chosen by Rich Mnisi. The organization is the second-oldest in South Arica, professionally serving the LGBTQIA+ community with physical and mental healthcare.