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Coca-Cola Celebrates One Year In The Metaverse
Coca-Cola is commemorating its first anniversary in the metaverse with a recent departure of limited-version digital collectibles. Planned for delivery on International Friendship Day (Saturday, July 30), the collectibles will be airdropped by the group.
Ankita K.
1:00 29th Jul, 2022

The beverage monster prepared its metaverse debut last summer with its ‘Friendship Day Loot Box.’ The box included a mixture of one-of-one digital collectibles. While encompassing a nearly wearable NFT puffer jacket.

Friendship Day NFTS Metaverse

On Friendship Day this year Coca-Cola will airdrop special International Friendship Day digital collectibles to its NFT holders. Including holders of the Coca-Cola International Pride Day 2022 giveaway. The Hamburger Day 2022 giveaway and the original Coca-Cola Friendship Day swag box.

The designs of the new International Friendship Day collectibles are inspired by the bubbles in each Coca-Cola bottle. Once the collector shares their NFT with a friend the artwork will be revealed for both holders.

In addition, the brand will invite owners of Coca-Cola collectibles to experience Real Magic experiences, such as early access to Coca-Cola Creations and Coke Studio.

“Bringing people together in shared moments has always been at the heart of Coca-Cola,” said Pratik Thakar, Coca-Cola’s Head of Global Creative Strategy.

“Entering the metaverse a year ago was our first step in connecting with people in a completely new and inspired way. International Friendship Day cements our commitment to the exciting and ever-changing digital world to build our community whereas offering the proper alternative and milestone to thank and have a good time our friendship with individuals who have been a part of our metaverse journey. We’re excited to broaden our group and share moments of pleasure in Coca-Cola’s Actual Magic universe.”

Coca-Cola first entered the metaverse in July 2021 and has since launched more than 4,000 digital collectibles for its community.

Last year, on International Friendship Day the company even dropped a box of swag during a Decentraland rooftop party.


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