The beverage monster prepared its metaverse debut last summer with its ‘Friendship Day Loot Box.’ The box included a mixture of one-of-one digital collectibles. While encompassing a nearly wearable NFT puffer jacket.
Friendship Day NFTS Metaverse
On Friendship Day this year Coca-Cola will airdrop special International Friendship Day digital collectibles to its NFT holders. Including holders of the Coca-Cola International Pride Day 2022 giveaway. The Hamburger Day 2022 giveaway and the original Coca-Cola Friendship Day swag box.
The designs of the new International Friendship Day collectibles are inspired by the bubbles in each Coca-Cola bottle. Once the collector shares their NFT with a friend the artwork will be revealed for both holders.
In addition, the brand will invite owners of Coca-Cola collectibles to experience Real Magic experiences, such as early access to Coca-Cola Creations and Coke Studio.
“Bringing people together in shared moments has always been at the heart of Coca-Cola,” said Pratik Thakar, Coca-Cola’s Head of Global Creative Strategy.
“Entering the metaverse a year ago was our first step in connecting with people in a completely new and inspired way. International Friendship Day cements our commitment to the exciting and ever-changing digital world to build our community whereas offering the proper alternative and milestone to thank and have a good time our friendship with individuals who have been a part of our metaverse journey. We’re excited to broaden our group and share moments of pleasure in Coca-Cola’s Actual Magic universe.”
Coca-Cola first entered the metaverse in July 2021 and has since launched more than 4,000 digital collectibles for its community.
Last year, on International Friendship Day the company even dropped a box of swag during a Decentraland rooftop party.
