The partnership will see Shelby American go into the metaverse full steam ahead. Undoubtedly, this is the first of many metaverse initiatives.

Shelby x Virtua partnership

Shelby American will work with metaverse platform Virtua to create the ‘Shelbyverse’. This will be a virtual world where Shelby enthusiasts can engage with unique digital collectibles, memorabilia, and the wider community. In addition, Shelby fans will be able to enjoy the brand’s unique slice of Americana in the virtual world.

Shelby, Virtua, and Cardano founder Charles Hoskinson announced the initiative at CNFT Con 2022 Las Vegas. At the event, Cardano users were the opportunity to network and celebrate all things Cardano.

Fans attending the event could sign up for Shelbyverse and be entered to win limited edition Shelby American digital collectibles. Those who did not attend this event have till tomorrow to sign up to Shelbyverse.

Speaking on the move into the metaverse, Jawad Ashraf, CEO and co-founder of Virtua, said: “Shelby American, Inc. is a much-loved brand with a rich history. In order for it to build upon that legacy and engage with a new generation of automotive enthusiasts, the natural next step is to establish a presence in the metaverse.”

Shelby American, Inc. is a high-performance vehicle manufacturer. Former race care champion Carroll Shelby founded it in 1962. The company has been going from strength to strength ever since. It is best known for building authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 street car as well as the Daytona Coupe. By launching in the metaverse, Shelby is offering a new level of fan engagement while celebrating its rich history and legacy.

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