Animoca Brands Corporation Ltd subsidiary Be Media has partnered with sports marketing agency SPORTFIVE to jointly launch Onside, the first non-fungible tokens (NFTs) digital collectibles for the AFF Mitsubishi Electric Cup 2022.
The football tournament will take place from December 20, 2022 to January 16, 2023.
Notably, the partnership is the first of its kind in the Southeast Asian sporting landscape and will see the prestigious ASEAN football competition come to life in the Web3 space through SPORTFIVE’s collaboration with Animoca Brands and Be Media to mint and distribute NFT digital collectibles on the Polygon blockchain based on tournament assets and video highlights from the popular regional tournament.
The Onside NFTs will be sold in ‘packs’ like conventional trading cards, similar to the model taken by The Australian Football League (AFL) with AFL Mint and the National Basketball Association (NBA) with NBA Top Shot.
Enhancing fan engagement
The first Onside digital collectibles will be launched on OnsideCollection.com.
Onside will be the home of the official NFTs for the tournament and beyond, where fans will be able to own digital products such as stylised masks and iconic match moments from the competition.
The partnership with Be Media and Animoca Brands will allow SPORTFIVE and the ASEAN Football Federation to enhance fan engagement around game day and through cutting edge digital experiences via gaming and the wider Web3 ecosystem.
Onside will expand to deliver rewards and real-world experiences, identified as ‘utility’, through game day activations such as exclusive on-pitch access, access to post-game press conferences and digital games or rewards within the Animoca Brands ecosystem.
“Bringing a deeper level of experience through NFTs”
Animoca Brands co-founder and executive chairman Yat Siu said: “I’m very pleased to work with SPORTFIVE and the ASEAN Football Federation to deliver an exciting array of digital collectibles.
“Bringing a deeper level of experience through NFTs and rich digital experiences will allow global football fans to get closer to the game than ever before and create new ways for them to express their passion for the beautiful game.”