With this new deal, AC Milan officially enters Sorare’s NFT-based fantasy football game, in which users can collect, trade and play with officially licensed digital cards as part of an immersive worldwide gaming experience. Starting from the 2022-23 season, the over 2 million registered users will be able to collect, trade and play with digital cards from AC Milan, strengthening even further the connection between the international Rossoneri fans and the Club they love in the digital world.
The partnership with Sorare, a leader in the fast-growing football NFT space, offers AC Milan an important new digital fan engagement tool, which gives fans and gamers globally the platform to celebrate, share and own their football passion. It also brings a new revenue stream created through the establishment of a new game licensing category: non-fungible token licensing.
The new partnership is a significant development for AC Milan in its wider Web 3.0 strategy. The Club is moving further into the NFT world by working with experts to create unique digital experiences for its fans, which aim to give them more access, more ownership and bring them even closer to their beloved Club.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports. As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase.”
Michael Meltzer, Head of Business Development of Sorare added: “We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. We’re proud to partner with the legendary AC Milan to help them connect with fans globally through the future of football collectibles.”
Sorare combines digital collectibles with fantasy sports to bring fans closer to the game they love. Since it was founded in 2018, the company has experienced incredible demand and hypergrowth, reaching more than 2 million users around the world with 260 partnering sports organisations.